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The debut single —“Sad Surfing”—from Swiss Indie Pop artist Vôx Vé’s forthcoming EP Dream Theory is about spending too much life on the internet.
Inspired by Vôx’s personal story of isolation through vicarious virtual living, the music video offers an empathetic yet raw portrait of the Millennial experience, touching upon themes of media messaging saturation, celebrity culture, and disconnection from true experience and nature.
Director & Editor: David Gorvy
Producers: Vôx Vé, David Gorvy
Director of Photography: Jordan T. Parrott
Art Direction & Production Design: Vôx Vé
Illustrations: Vôx Vé
Animations & VFX: David Gorvy
Steadicam: Tim Westover, Kyle Wullschleger
AC: Govinda Angulo, Megaera Stephens
Color: The Mill (Josh Bohoskey)
Sad Surfing presented a unique set of challenges we had never faced before, from filming on beaches in 20-degree weather to managing the meta-structure of scenes within scenes… within scenes?
To visualize the increasing paranoia Vôx Vé’s character experiences, it was imperative that her actions across the three settings of the video were perfectly synchronized. The images you see projected onto the bedroom wall are not visual effects done in post-production. We filmed the exterior scenes three weeks before the bedroom scenes, edited them, and combined them with the hundreds of animations we created from the vector illustrations Vôx Vé made herself to essentially make a music-video within a music-video.
It took extreme levels of preparation to make sure every detail was covered (aka lots of spreadsheets). But, with the help of Vôx Vé’s brilliantly twisted art design and Jordan T. Parrott’s ethereal imagery, we were able to make the vision of Sad Surfing a beautiful, haunting reality.